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“’The Jensen Project’ is a fascinating sci-fi story reminiscent of “Spy Kids” and “Mom and Dad Save The World.”

Posted by flyover on July 10, 2014  /   No Comments

—Dick Rolfe, Dove Foundation, dove.org Read More

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“Family Movie Night wins a Bronze Effie Award”

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—2012 Effie Awards  Read More

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“‘Gametime: Tackling the Past’ Wins 2012 KIDS FIRST! Best Award!”

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—KIDS FIRST!, kidsfirst.org, 5-21-12  Read More

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“‘Who is Simon Miller?’ Wins 2012 KIDS FIRST! Best Award!”

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—KIDS FIRST!, kidsfirst.org, 5-21-12 Read More

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“Walmart devoted extensive front-of-store real estate to participating brands for each film.”

Posted by flyover on July 10, 2014  /   No Comments

—Greg Warren, Vice President Creative Advertising, Walmart, Andrew Hampp, Ad Age 9-27-10 “P&G, Walmart Find Success as Moviemakers for Their Brands Read More

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“Those focus groups keep telling P&G they’re more likely to buy products featured on Family Movie Night.”

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And brand equity scores often rise too. —Dan Monk, Cincinnati Business Courier, 12-2-11 “Procter & Gamble uses ‘Movie Night’ to shine a light” Read More

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“P&G also reported a measurable increase in product sales and market share from the (Family Movie Night) program.”

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“In an April conference call, P&G said that favorability scores for brands advertised on film increased 26% among moms who saw it, and purchase-intent scores for moms who saw the movie were 2.7 times higher …

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“It’s a good thing for a brand to associate itself with quality entertainment.”

Posted by flyover on July 7, 2014  /   No Comments

—Dan Issett, Director of Public Policy, Parents Television Council, Cincinnati Business Courier, 12-2-11 “Procter & Gamble uses ‘Movie Night’ to shine a light” Read More

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“…You’re actually helping to produce urgently needed television programming for families such as ‘A Walk in My Shoes’, ‘Change of Plans’ and ‘Truth Be Told’ and others.”

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“It has been an honor and pleasure to promote and distribute information about those shows to our members and the people around the country and the public at large. So on behalf of our 1.3 …

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“So when moms told the folks at P&G and Walmart they’d love opportunities to spend more time with their families, they and others (FedEx, ConAgra’s Orville Redenbacher, Pepsi, Hasbro, and AT&T among them) listened.”

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—Paul Asay !Up Front, pluggedin.com, 4-12-10 “Secrets of the Mountain” Read More

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