“‘Secrets of the Mountain’ and ‘The Jensen Project’, 2010. These family-friendly, made-for-TV movies, which aired on NBC, were designed to draw consumers to buy P&G products at Walmart. They drew a pretty good audience for their time slot, and as Ad Age put it in 2010, the movies were the “holy grail” of branded entertainment.”
—Ad Age Daily, 5-13-14, “Top 10 Product Placements of the Last 10 Years”