Reviews

What the Critics Said

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​FLYOVER STUDIOS, AND ITS WEB AGENCY QUESTUS, WIN THE 2015 IAC AWARD FOR BEST ENTERTAINMENT WEBSITE.

The IAC Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible and showcase award winning Internet advertising. IAC judges, comprised of professionals in the advertising and Internet worlds, selected winners based on the following criteria: creativity, innovation, impact, design, copywriting and use of the medium.

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Flyover Studios, and its Web Agency Questus, Win 2014 Platinum MarCom Award for the FlyoverStudios.com Website Launch.

—MarCom Awards, 10-31-14 

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Directors Guild of America nominates Doug Barr for Outstanding Directorial Achievement for ‘Secrets of the Mountain’.

—Directors Guild of America, dga.org, 1-11-11 

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“Family Movie Night wins a Bronze Effie Award”

—2012 Effie Awards 

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“‘Gametime: Tackling the Past’ Wins 2012 KIDS FIRST! Best Award!”

—KIDS FIRST!, kidsfirst.org, 5-21-12 

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“‘Who is Simon Miller?’ Wins 2012 KIDS FIRST! Best Award!”

—KIDS FIRST!, kidsfirst.org, 5-21-12

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“Walmart devoted extensive front-of-store real estate to participating brands for each film.”

—Greg Warren, Vice President Creative Advertising, Walmart, Andrew Hampp, Ad Age 9-27-10 “P&G, Walmart Find Success as Moviemakers for Their Brands

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“Those focus groups keep telling P&G they’re more likely to buy products featured on Family Movie Night.”

And brand equity scores often rise too.

—Dan Monk, Cincinnati Business Courier, 12-2-11 Procter & Gamble uses ‘Movie Night’ to shine a light

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“P&G also reported a measurable increase in product sales and market share from the (Family Movie Night) program.”

In an April conference call, P&G said that favorability scores for brands advertised on film increased 26% among moms who saw it, and purchase-intent scores for moms who saw the movie were 2.7 times higher than for moms who didn’t see it. Such a halo effect for both sponsors, as well as the official broadcast partner NBC, might seem like other marketers would be scrambling to re-create P&G’s model.”

—Andrew Hampp, Ad Age, 9-27-10 “P&G, Walmart Find Success as Moviemakers for Their Brands” 

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“It’s a good thing for a brand to associate itself with quality entertainment.”

—Dan Issett, Director of Public Policy, Parents Television Council, Cincinnati Business Courier, 12-2-11 “Procter & Gamble uses ‘Movie Night’ to shine a light”

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“…You’re actually helping to produce urgently needed television programming for families such as ‘A Walk in My Shoes’, ‘Change of Plans’ and ‘Truth Be Told’ and others.”

“It has been an honor and pleasure to promote and distribute information about those shows to our members and the people around the country and the public at large. So on behalf of our 1.3 million members, we proudly commend you and we encourage you to continue your leadership role for corporations around the country.”

—Dan Issett, Director of Public Policy, Parents Television Council, Seeking Alpha, 10-11-11, Procter & Gamble Co.—Shareholder/Analyst Call

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“So when moms told the folks at P&G and Walmart they’d love opportunities to spend more time with their families, they and others (FedEx, ConAgra’s Orville Redenbacher, Pepsi, Hasbro, and AT&T among them) listened.”

—Paul Asay !Up Front, pluggedin.com, 4-12-10 “Secrets of the Mountain”

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“…Blazing a new trail in the use of original content, experts say.”

—Dan Monk, Cincinnati Business Courier, 12-2-11 “Procter & Gamble uses ‘Movie Night’ to shine a light”

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“What’s really innovative is how well they’re working together.”


“It’s almost like their commercial pods are very much part of the program.”

—Jim Hoffman, Sr. Vice President, Sales and Marketing, NBC. Andrew Hampp, Ad Age 9-27-10 “P&G, Walmart Find Success as Moviemakers for Their Brands”

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“THE DVDS, RELEASED THE DAY AFTER EACH FILM’S PREMIERE, WERE FEATURED PROMINENTLY IN WALMART’S ELECTRONICS SECTION AND BECAME BEST-SELLERS.”

—Greg Warren, Vice President-Creative Advertising, Walmart. Andrew Hampp, Ad Age, 9-27-10 “P&G, Walmart Find Success as Moviemakers for Their Brands”

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“(‘SECRETS OF THE MOUNTAIN’) REMEMBER WHEN YOU WERE A KID AND THE SUNDAY NIGHT MOVIE CAME ON AND THE ENTIRE FAMILY GATHERED AROUND WITH THE POPCORN TO WATCH. WELL, FINALLY IT’S HAPPENED AGAIN.”

—Donna Rolfe, The Dove Foundation, dove.org

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“Buried treasure, hidden codes, a long-lost map, and ever-lurking danger – ‘Secrets of The Mountain’ has all the makings of an action-adventure flick that could rival peers like the Indiana Jones series.”

“What’s more, the movie pays such close attention to the intricacies of the family members’ emotional journeys toward each other that this heart-warming storyline actually overshadows the treasure quest. This is truly a worthwhile movie that will please nearly every member of your family.”

—Emily Ashby, Common Sense Media, commonsensemedia.org, 4-17-10 “Is it any good?”

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Flyover Studios Creates “One of the Top 10 Product Placements of the Last 10 Years.”

“‘Secrets of the Mountain’ and ‘The Jensen Project’, 2010. These family-friendly, made-for-TV movies, which aired on NBC, were designed to draw consumers to buy P&G products at Walmart. They drew a pretty good audience for their time slot, and as Ad Age put it in 2010, the movies were the “holy grail” of branded entertainment.”

—Ad Age Daily, 5-13-14, “Top 10 Product Placements of the Last 10 Years”

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“Flyover Studios, a decidedly non-Hollywood outfit….”

—Jack Neff, Ad Age, 5-3-10, “Package-Goods Titans Talking Tough on Network TV Upfront”

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“‘Secrets of the Mountain’ discovered NBC’s biggest overall audience in the time period, excluding Olympics, since January 8, and was the #1 show of the night in total viewers.”

—NBC Press Release, thefutoncritic.com, 4-21-10 “NBC Primetime Results for the Week of April 12–18, 2010”

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