And brand equity scores often rise too.
—Dan Monk, Cincinnati Business Courier, 12-2-11 “Procter & Gamble uses ‘Movie Night’ to shine a light”
“Those focus groups keep telling P&G they’re more likely to buy products featured on Family Movie Night.”
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“‘Secrets of the Mountain’ discovered NBC’s biggest overall audience in the time period, excluding Olympics, since January 8, and was the #1 show of the night in total viewers.”NBC Press Release, 4-21-10Flyover Studios Creates: “One of the Top 10 Product Placements of the Last 10 Years.”Ad Age Daily, 5-13-14
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