OUR BIGGEST PRODUCTION YET: FAMILY MOVIE NIGHT
Case study: ENTERTAINING A FAMILY OF OVER 40 MILLION VIEWERS.
Great storytelling has the power to bring us together, especially if there’s buttered popcorn involved. In our biggest production to date, and we do mean BIG, we contracted with P&G and Walmart to create, develop and execute Family Movie Night designed to bring families together to watch great movies on Friday and Saturday nights.
Our Flyover Studios team did it all: We created, produced, branded, marketed, and distributed nine new Flyover movies that over 40 MILLION VIEWERS enjoyed in prime time on NBC and Fox. To pull this off, we raised tens of millions of dollars negotiating sponsorship deals with P&G, Walmart, Microsoft, PepsiCo, Apple, FedEx, LG, AT&T, NASCAR, HP, Hasbro, ConAgra, Chik-fil-A, State Farm, Kellogg’s, Kraft, 20th Century Fox, Sony and many others. Besides making great movies, we wove product placements into the movies and kept viewers from changing the channel during commercial breaks by creating bumpers and billboards with intriguing Trivial Pursuit questions. Ad Age hailed Family Movie Night as one of the Top 10 Product Placements of the Last 10 Years. And after the movies aired on TV, we kept the story going on DVD and Blu-ray so families could watch them over and over.
We also made Walmart’s aisles come alive with in-store displays (with sponsored products featured in the Walmart circular) that led to millions of dollars in additional sales and over ONE MILLION Family Movie Night DVDs being sold. This included 800,000 bonus packs bundled with original movie soundtracks and 48 original songs produced by Randy Jackson with exciting new artists.
Family Movie Night was also a launching pad for our sponsors’ new products, like Microsoft’s innovative Xbox Kinect, in which we offered a unique opportunity to order it in advance at Walmart.com.
And finally, to embrace the universal truths within each movie, we collaborated with not-for-profit organizations such as Children’s Safe Drinking Water Program, USO, Fort Belvoir, Wounded Warrior Project, Walter Reed Hospital, National Naval Medical Center, Operation Family Connect, National Council for Adoption, Special Olympics, NEA’s Bully Free Starts With Me, and Give Education, inspiring viewers to do more than watch—to take action.
When it all wrapped up, our sponsors had the perfect ending: over ONE BILLION MARKETING IMPRESSIONS on average per movie, and millions of viewers who were grateful for all the Family Movie Night events. A few awards came our way including an Effie Award for Family Movie Night promotion including: TV spots, print ads, newspaper ads, radio spots, in-store displays, PR events at our movie sets, DVD packaging and menu systems, branding, logos, poster art and social media campaigns. We were also thrilled that the Directors Guild of America nominated Doug Barr, our Director for Secrets of The Mountain, for the Outstanding Directorial Achievement Award. That’s a powerful story we wouldn’t mind repeating again! In fact, we are working on the stories for our next round of Flyover movies so families can enjoy Family Movie Night together for years to come.