FLYOVER STUDIOS, AND ITS WEB AGENCY QUESTUS, WIN THE 2015 IAC AWARD FOR BEST ENTERTAINMENT WEBSITE.
The IAC Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible and showcase award winning Internet advertising. IAC judges, comprised of professionals in the advertising and Internet worlds, selected winners based on the following criteria: creativity, innovation, impact, design, copywriting and use of the medium.
“P&G ALSO REPORTED A MEASURABLE INCREASE IN PRODUCT SALES AND MARKET SHARE FROM THE (FAMILY MOVIE NIGHT) PROGRAM.”
“In an April conference call, P&G said that favorability scores for brands advertised on film increased 26% among moms who saw it, and purchase-intent scores for moms who saw the movie were 2.7 times higher than for moms who didn’t see it. Such a halo effect for both sponsors, as well as the official broadcast partner NBC, might seem like other marketers would be scrambling to re-create P&G’s model.”
—Andrew Hampp, Ad Age, 9-27-10 “P&G, Walmart Find Success as Moviemakers for Their Brands”
“…YOU’RE ACTUALLY HELPING TO PRODUCE URGENTLY NEEDED TELEVISION PROGRAMMING FOR FAMILIES SUCH AS ‘A WALK IN MY SHOES’, ‘CHANGE OF PLANS’ AND ‘TRUTH BE TOLD’ AND OTHERS.”
—Dan Issett, Director of Public Policy, Parents Television Council, Cincinnati Business Courier, 12-2-11 “Procter & Gamble uses ‘Movie Night’ to shine a light”
“SO WHEN MOMS TOLD THE FOLKS AT P&G AND WALMART THEY’D LOVE OPPORTUNITIES TO SPEND MORE TIME WITH THEIR FAMILIES, THEY AND OTHERS (FEDEX, CONAGRA’S ORVILLE REDENBACHER, PEPSI, HASBRO, AND AT&T AMONG THEM) LISTENED.”
—Paul Asay !Up Front, pluggedin.com, 4-12-10 “Secrets of the Mountain”
“BURIED TREASURE, HIDDEN CODES, A LONG-LOST MAP, AND EVER-LURKING DANGER – ‘SECRETS OF THE MOUNTAIN’ HAS ALL THE MAKINGS OF AN ACTION-ADVENTURE FLICK THAT COULD RIVAL PEERS LIKE THE INDIANA JONES SERIES.”
“What’s more, the movie pays such close attention to the intricacies of the family members’ emotional journeys toward each other that this heart-warming storyline actually overshadows the treasure quest. This is truly a worthwhile movie that will please nearly every member of your family.”
—Emily Ashby, Common Sense Media, commonsensemedia.org, 4-17-10 “Is it any good?”
FLYOVER STUDIOS CREATES “ONE OF THE TOP 10 PRODUCT PLACEMENTS OF THE LAST 10 YEARS.”
“‘Secrets of the Mountain’ and ‘The Jensen Project’, 2010. These family-friendly, made-for-TV movies, which aired on NBC, were designed to draw consumers to buy P&G products at Walmart. They drew a pretty good audience for their time slot, and as Ad Age put it in 2010, the movies were the “holy grail” of branded entertainment.”
—Ad Age Daily, 5-13-14, “Top 10 Product Placements of the Last 10 Years”